Business & Marketing Periodicals in Pickler Memorial Library
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Click here for a chart explaining the difference between Popular, Scholarly and Trade articles. |
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Trade Journals |
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Advertising Age - Periodicals HF5801 A276 |
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Brandweek - Periodicals HF5801 A432 |
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Business Week - Also in print in the Periodicals Department: Current and Periodicals HF5001 .B89 |
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Chain Store Age - Periodicals HF5468 C432 |
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Economic Indicators - Also in Print: Periodicals HC101 A186 |
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The Economist - Also in print in the Periodicals Department: Current and Periodicals HG11 E2 |
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Entrepreneurship theory and practice - *Also in print in the Periodicals Department: Current and Periodicals HD2346.U5 A752 |
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Inc..com - Also in print in the Periodicals Department: Current and Periodicals HD2346 U5 I55 |
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Sales and Marketing Management - Periodicals HF5438 A34 |
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Scholarly Journals |
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Harvard Business Review (only some content freely available) - Also in print in the Periodicals Department: Current and Periodicals HF5001 .H3 |
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Journal of Advertising Research - Periodicals HF5801 J6 |
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Journal of Business Research - Periodicals HF5001 J686 |
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The Journal of Consumer Marketing* - Periodicals HF5410 J67 |
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The Journal of Consumer Research* - Periodicals HF5415.3 J68 |
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Journal of Marketing - Periodicals HF5410 J69 |
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JMR, Journal of Marketing Research - Periodicals HF5415.2 J66 |
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Journal of the Academy of Marketing Science* - Periodicals HF5415 A319 |
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Psychology & Marketing - Periodicals HF5415.34 P79 |
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Click here for a list of economic and business journals available at Pickler Memorial Library (includes online access to several titles) Database for finding Journal Articles: Search Business Source Premier *(EBSCO) for articles from the above journals and other marketing related journals such as:
*If you are off campus, you will need to see the directions for connecting from home: http://library.truman.edu/help/connect-from-home.asp
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