Books: Use the Library Catalog

Articles

Business Source Premier
Provides full text for over 8,000 scholarly business journals and other sources in nearly every area of business, including management, economics, finance, accounting, international business, and more. The database also includes other sources of full text information such as country economic reports from the EIU,  and detailed company profiles for the world's 10,000 largest companies.

Business & Company Resource Center
Business, company, and industry informaiton.  Contains company profiles, periodical articles, financial data, market research, and stock and financial information.

LexisNexis Academic
Provides a wide range of full-text news, business, legal, and reference information. For industry information use both the News and Business TAB. Company profiles can be found under the Business TAB.

Business Economic and Theory Collection (Gale)

Providing researchers with information on companies, markets and industries including market trends, mergers and acquisitions, current management theory and company overviews. Includes business and trade journals, newspapers and company directory profiles with full text and images.

Wall Street Journal
Full text of the newspaper from 1984 to the present.

Data/Statistics

MarketingCharts
MarketingCharts and its partners keep tabs on a broad set of metrics in the marketing, advertising and publishing world - from the top 10 online retailers to ad spending by medium. Most datasets are updated at least once a month. Some source data is available in Excel forma.t

Demographic Information

Business Source Premier
Many articles in the database will include demographic statistics. The trade journal "American Demographics" is also searchable in this source.

Community Sourcebook of ZIP Code Demographics - Call Number: Reference HA203.S662

Demographics USA, County Edition - Call Number: Reference HF5437 S323

Editor & Publisher Market Guide - Call Number: Reference HF5415.3 E45

Lifestyle Market Analyst - Call Number: Reference HF5415.33 U6 L54
Includes information on top lifestyles for cities, for example:

The top 3 lifestyles listed forColumbia-Jefferson city, MO are: hunting/shooting, fFishing frequently, & horseback riding.

Government Information

Bureau of Labor Statistics
Statistical information in all areas of labor and economics.

Consumer Expenditure Survey
Provides information on the buying habits of American consumers (Bureau of Labor Statistics).

Consumer Price Index
The Consumer Price Indexes (CPI) program produces monthly data on changes in the prices paid by urban consumers for a representative basket of goods and services.

Provided by the Bureau of Labor Statistics.

U.S. Census Bureau
The Census offers numerous sources regarding population, income and housing. One of the most useful areas will be the American Factfinder. You can look at the population and spending patterns by state, county, city, or zip code.

Specialized Sources

Small Business Resource Center
Information on how to start, finance or manage your small business. Resources include sample business plans, how to guides, articles and websites.

Standard & Poor's Industry Surveys -Call Number: Reference Desk
Includes recent developments, industry basics, and company data. About 50 industries are in this set.

Web Sites

American Marketing Association

CEO Express

International Trade Administration

Know This
 A leading information resource for people involved in marketing, market research, advertising , promotion and other marketing-related areas.

The Ethics Guy