SubjectsPlus: Marketing

TRUMAN STATE UNIVERSITY Pickler Memorial Library Truman State University
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Business Source Premier Restricted Resource Resource contains images Some full text available
Provides full text for over 8,000 scholarly business journals and other sources in nearly every area of business, including management, economics, finance, accounting, international business, and more. The database also includes other sources of full text information such as country economic reports from the EIU,  and detailed company profiles for the world's 10,000 largest companies.
Wall Street Journal Restricted Resource Some full text available
Full text of the newspaper from 1984 to the present.
Company Dossier (LexisNexis) Restricted Resource Some full text available
LexisNexis Dossier allows you to browse in-depth company profiles and industry reports with the best intelligence available through LexisNexis® services. Content includes:

Company information
Business directories, Hoover’s® company information, ICC financial information, the MERGERSTAT® database, SEC filings, Standard & Poor’s® corporate information, and more. When you research a particular company, you will also find their particular NAICS and SIC codes on the company profile.

Intellectual property information
U.S. patents, trademarks, and copyrights

The past two years of news from thousands of global publications and same-day news from more than 85 publications

Legal information
Cases (most recent 12 months), CourtLink® Strategic Profiles, Martindale-Hubbell® Law Directory information, Mealey’s™ newsletters

Newspaper Source Restricted Resource Some full text available
Newspaper Source™ provides cover-to-cover full text for more than 40 national (U.S.) and international newspapers, including Christian Science Monitor, USA Today, The Washington Post, The Washington Times, The Times (London), Toronto Star, etc. The database also contains selective full text for more than 370 regional (U.S.) newspapers. In addition, full-text television & radio news transcripts are provided from CBS News, CNN, CNN International, FOX News, NPR, etc.
LexisNexis Academic Restricted Resource Some full text available
Provides a wide range of full-text news, business, legal, and reference information. For industry information use both the News and Business TAB. Company profiles can be found under the Business TAB.
PsycINFO Restricted Resource
Citations and abstracts of articles from journals in Psychology and other social science disciplines including Anthropology, Education, Medicine, Nursing, and Psychiatry, from mid-19th century to present.  Also includes citations to books and book chapters from 1987 to present.
Company Profiles (LexisNexis) Restricted Resource

Use the Company Profiles form in Lexis Nexis to search over a dozen company directories, including:

  • Access Disclosure
  • America's Corporate Finance Directory
  • Experian Business Reports
  • Hoover's Company Records
  • CoreData US Institutional Database
  • Nelson's Public Company Profiles
  • Standard & Poor's Corporate Register
Note on Finding DUNS, CUSIP, and Tickers

Most of the directories listed above include the stock market ticker symbol for each company listed. The Standard & Poor's Corporate Register is your best source for all three company identifiers.


MarketingCharts and its partners keep tabs on a broad set of metrics in the marketing, advertising and publishing world - from the top 10 online retailers to ad spending by medium. Most datasets are updated at least once a month. Some source data is available in Excel format.
Statista Restricted Resource Some full text available
A statistics portal for market data, market research, and market studies. Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
Pew Research Center
The Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It does not take positions on policy issues.
Statistical Abstract of the United States (ProQuest) Restricted Resource Some full text available
Statistical Abstract of the United States is the authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States.

Older print volumes can be found in General Collection HA202 .A32.

Demographic Information

Business Source Premier Restricted Resource Resource contains images Some full text available
Many articles in the database will include demographic statistics. The trade journal "American Demographics" is also searchable in this source.
Community Sourcebook of ZIP Code Demographics -
Shelf Location: Reference HA203.S662

Demographics of the U.S. : trends and projections
Shelf Location: Reference HB849.49 .R875 2012

Demographics USA, County Edition -
Shelf Location: Reference HF5437 S323

Editor & Publisher Market Guide -
Shelf Location: Reference HF5415.3 E45

Lifestyle Market Analyst -
Shelf Location: Reference HF5415.33 U6 L54
Includes information on top lifestyles for cities, for example:

The top 3 lifestyles listed for Columbia-Jefferson city, MO are: hunting/shooting, fishing frequently, & horseback riding.

Government Information

Bureau of Labor Statistics
Statistical information in all areas of labor and economics.
Consumer Expenditure Survey
Provides information on the buying habits of American consumers (
Consumer Price Index
The Consumer Price Indexes (CPI) program produces monthly data on changes in the prices paid by urban consumers for a representative basket of goods and services.

Provided by the Bureau of Labor Statistics.
U.S. Census Bureau Some full text available
The Census offers numerous sources regarding population, income and housing. One of the most useful areas will be the American Factfinder. You can look at the population and spending patterns by state, county, city, or zip code.

Online Book Collection

eBook Collection (EBSCO) Restricted Resource Some full text available
This EBSCOhost eBook collection provides access to over 138,000 titles covering a wide variety of subject areas. It is comprised of the following sub-collecctions:

      eBook Academic Collection
      eBook Clinical Collection
      eBook Community College Collection
      eBook High School Collection
      eBook K-8 Collection
      eBook Public Library Collection
ebrary Restricted Resource Some full text available
ebrary's Academic Complete is a growing ebook collection offering online, full-text access to over 70,000 titles in all academic subject areas.

Specialized Sources

Cabell's Business Directories
Cabell Publishing, Inc. produces directories of publishing opportunities in the following areas:
  • Accounting
  • Economics and Finance
  • Management
  • Marketing

Standard & Poor's Industry Surveys Restricted Resource
Includes recent developments, industry basics, and company data. About 50 industries are included.

Industry Surveys are a subset of the S&P's NetAdvantage database.
*Must be on the Truman Network to use.
Standard & Poor's NetAdvantage Restricted Resource Some full text available

NetAdvantage is a comprehensive source of business and investment information that offers online access to Standard & Poor's research-related products such as industry surveys, stock reports, corporation records, The Outlook, mutual fund reports and more.

Key components include:

  • S&P's Industry Surveys that have peer company data and key ratios in Excel downloadable format
  • S&P's company analysis - Stock Reports and Company Profiles with evaluations of business activities and opportunities, plus - Compustat Excel Analytics with standardized financials
  • Stocks repots and Mutual Funds research


Web Sites

Know This
 A leading information resource for people involved in marketing, market research, advertising , promotion and other marketing-related areas.
Subject Specialist
Picture: Janet Romine

Janet Romine
Head of Public Services
Tel: (660) 785-7418

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